Graduated in Audiovisual Communication from the Complutense University of Madrid, he began his professional career in the media as a photojournalist for the news programs of Telemadrid and La Sexta, among other channels. Between 1997 and 2011 he performed various roles in the world of television and video as an editor and assistant director as well as a camera operator. In 2011 he began his career as a social photographer creating the Sergio Cueto {Life Photographer} brand. His work has been recognized by different international photography associations and he has reported in more than 15 countries spread over 4 continents. He combines his work as a photographer with training by giving classes, seminars and conferences. In 2017 he founded Inesentia, a brand specialized in portrait and architecture photography. He has done work for large firms such as Cartier and numerous leading figures from culture and sports have passed in front of his camera.